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Check Domain Authority (DA), Page Authority (PA) and Domain Rating (DR) of any website free. Analyze backlinks, referring domains & SEO strength instantly.

What Is Domain Authority and Why Does It Matter?

Domain Authority (DA) is a score developed by Moz that predicts how likely a website is to rank on Google and other search engines. The score ranges from 1 to 100 — the higher the number, the stronger the website’s ability to rank for competitive keywords.

Think of Domain Authority as a trust score for your website. A brand new site starts with a DA of 1. As you build quality content, earn backlinks from reputable sites, and grow your online presence, your DA gradually increases. Major websites like Wikipedia, YouTube, and Forbes typically have DA scores above 90.

Domain Authority is not a direct Google ranking factor — Google uses its own internal scoring system called PageRank. However, DA is widely used by SEO professionals as a reliable indicator of a website’s overall SEO strength and competitive position.

What Does This Domain Authority Checker Show?

Our free DA checker analyzes multiple authority metrics in a single report. Here is what each metric means:

Domain Authority (DA)

A Moz-based score from 0 to 100 that measures the overall ranking strength of an entire domain. Calculated based on the number of backlinks, the quality of those backlinks, and the overall link profile of the domain. A DA of 30+ is considered decent for a newer site, while DA 50+ is strong, and DA 70+ is excellent.

Page Authority (PA)

Similar to Domain Authority but focused on a single page rather than the entire domain. Useful for measuring the ranking potential of a specific URL — such as a landing page, blog post, or product page.

Domain Rating (DR)

An Ahrefs-style metric that evaluates the strength of a domain’s backlink profile. DR focuses primarily on the quality and quantity of referring domains — the number of unique websites linking to your domain. A high DR means many authoritative sites are linking to your domain, which is a strong positive SEO signal.

URL Rating (UR)

The Ahrefs equivalent of Page Authority. It measures the link strength of a specific URL based on the backlinks pointing directly to that page.

Total Backlinks

The total number of inbound links pointing to your website from other domains. This includes all links — dofollow, nofollow, internal, and external. A high backlink count is generally positive but quality matters more than quantity.

Referring Domains

The number of unique domains linking to your website. This is one of the most important metrics in SEO — 100 backlinks from 100 different domains is far more valuable than 100 backlinks from a single domain.

Dofollow Links

Dofollow backlinks pass SEO authority (link juice) from the linking site to your site. These are the most valuable type of backlinks for improving your DA and DR scores.

Trust Flow and Citation Flow

Trust Flow measures the quality of backlinks pointing to your site — specifically how trustworthy the linking sites are. Citation Flow measures the quantity and influence of links. A high Trust Flow relative to Citation Flow indicates a healthy, spam-free link profile.

How to Use the Domain Authority Checker – Step by Step

Step 1 – Enter the Website URL

Type or paste the full URL of any website into the input field. You can check your own website, a competitor’s site, or any domain you want to analyze. Use the full format including https — for example: https://example.com

Step 2 – Click Analyze Domain

Hit the Analyze Domain button. The tool queries Moz and Ahrefs-style data sources to retrieve the domain metrics.

Step 3 – Review Your Full Report

Within seconds, your complete authority report appears showing DA, PA, DR, UR, total backlinks, referring domains, dofollow links, referring IPs, Trust Flow, and Citation Flow — all displayed with visual progress bars for easy comparison.

Step 4 – Compare and Strategize

Use the results to benchmark your site against competitors, identify link building opportunities, and track your SEO progress over time.

What Is a Good Domain Authority Score?

DA scores are relative — what counts as “good” depends on your niche and competition level. Here is a general guide:

A DA between 1 and 20 is typical for new websites that are just starting to build their online presence. A DA between 21 and 40 indicates a growing site with some backlinks and content traction. A DA between 41 and 60 is strong and suggests a well-established site with solid link building. A DA between 61 and 80 is very strong, typical of major industry publications and authoritative blogs. A DA above 80 belongs to globally recognized brands, news sites, government domains, and educational institutions.

The most important thing to remember is that DA is best used for comparison rather than as an absolute target. If your competitors have DA scores between 30 and 40, reaching DA 35 puts you in a competitive position regardless of the raw number.

How to Improve Your Domain Authority

Improving your DA is a long-term process that requires consistent effort across several SEO activities:

Build High-Quality Backlinks

The single most impactful factor in increasing Domain Authority is earning backlinks from authoritative, relevant websites. Focus on guest posting on industry blogs, getting featured in roundup articles, creating shareable resources like tools and infographics, and building relationships with other website owners.

Create Link-Worthy Content

Content that naturally attracts backlinks includes original research and data studies, comprehensive how-to guides, free tools and calculators, infographics with unique statistics, and in-depth comparison articles. When your content provides genuine value that others want to reference, backlinks come more naturally.

Fix Toxic and Spammy Backlinks

Low-quality or spammy backlinks from irrelevant or penalized sites can drag down your DA. Use the disavow tool in Google Search Console to remove harmful links from your profile. A clean link profile with fewer high-quality links often outperforms a large profile full of spammy links.

Improve Internal Linking

Strong internal linking spreads link authority across your site, helping individual pages build PA. Link from your high-authority pages to newer or lower-authority pages to distribute SEO strength throughout your domain.

Remove Duplicate Content

Duplicate content dilutes your authority across multiple pages competing for the same keyword. Consolidate similar content using canonical tags, merge thin pages, and ensure every page on your site offers unique, original value.

Be Patient — DA Growth Takes Time

Domain Authority increases gradually. A brand new site typically takes 6–12 months of consistent effort to reach DA 20–30. Significant jumps in DA require sustained link building and content creation over months and years.

How to Use Domain Authority for Competitor Analysis

One of the most practical uses of a DA checker is comparing your website against competitors. Here is how to use it strategically:

First, check the DA of the top-ranking websites for your target keywords. If those sites have DA 60–70 and your site is at DA 15, that keyword is extremely difficult to rank for at your current stage. Instead, look for keywords where top-ranking sites have DA 20–35 — these are realistic targets.

Second, analyze the backlink profiles of your top competitors by checking their referring domains. This shows you exactly which websites are linking to them, giving you a targeted list of sites to approach for your own link building.

Third, track your DA monthly alongside your competitors. If your DA is growing faster than theirs, your SEO strategy is working. If their DA is pulling ahead, it may be time to increase your link building efforts.

Domain Authority vs Domain Rating – What Is the Difference?

DA (Domain Authority) and DR (Domain Rating) are both measures of a website’s backlink strength, but they come from different companies and use different calculations.

Domain Authority is a metric created by Moz. It uses a machine learning model that considers the total number of links, the quality of linking domains, and the overall health of the link profile. DA updates roughly once per month.

Domain Rating is a metric created by Ahrefs. It focuses specifically on the quality and quantity of unique referring domains. DR tends to respond faster to new backlinks than DA and is updated more frequently.

Both metrics are useful and complementary. SEO professionals typically look at both together for a more complete picture of a domain’s authority. Neither DA nor DR is used by Google directly — they are third-party indicators designed to help SEOs evaluate and compare websites.

Who Should Use a Domain Authority Checker?

SEO Professionals and Agencies

Track client website authority growth over time, benchmark against industry competitors, and identify link building opportunities at scale.

Bloggers and Content Creators

Understand where your blog stands in your niche, identify which guest post targets are worth pursuing, and monitor how your link building efforts are paying off.

Digital Marketers

Evaluate the authority of potential advertising partners, assess the value of sponsored post placements, and vet websites before outreach campaigns.

Business Owners

Get a quick health check on your company website’s SEO strength and understand where you stand against local or national competitors.

Link Builders and Outreach Specialists

Quickly qualify domains before reaching out for backlinks. A site with DA 40+ and clean Trust Flow is far more valuable than a site with DA 50 but low Trust Flow and spammy Citation Flow.

Website Buyers and Sellers

Before buying or selling a website, checking its DA, DR, and backlink profile gives you an objective picture of its SEO asset value.

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